Spring Break ’27

All day.

All night.

Brand partnerships
Fort Lauderdale · Panama City Beach · South Padre Island

With student travel by StudentEscape

See the program Start a proposal

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02 · The opportunity

A week built for big brands.

Maniac puts brands in the middle of spring break: at the beach, by the pool, and inside the clubs. Across three destinations, we build programs around daytime activations, club nights, concerts, and brand takeovers.

Student audience

College students ages 18–24, planning spring break with friends.

All day. All night.

Beach clubs and pool parties by day. Club nights, concerts, takeovers after dark.

Digital visibility

Featured brand creative on maniacvipcard.com.

Trackable participation

DayOf digital-card scanning records sampling and giveaways.

Plus StudentEscape: our student-travel brand, 8 destinations a year.

03 · Proven at scale

Proven at scale.

Thirty years of spring break cards, concerts, and events. The numbers a sponsor should know:

Key number

Cards sold · 2026*

100K+

Every card is a student in a partner club, every night, all week.

Key number

Years in spring break

30+

Same clubs, same beaches, since the early ’90s. Nobody else has the venues or the history.

Concert tickets · 2026*

70K

Headline shows inside the program.

Concerts & events a year

120+

Across three destinations.

StudentEscape · 2026*

9,800+

Travelers across 8 domestic and international destinations.

The beach. The clubs. The concerts.

04 · Three destinations

Three destinations. One partner.

Build a campaign in one market or across all three.

FTL · Florida · 21+

One event. One destination. Or all three.

05 · Fort Lauderdale

FTL · Florida · Day + night

21+

Fort Lauderdale

Poolside by day. Out all night.

Daytime

Rock Bar · Beach House

Pool parties and daytime activations: poolside sampling, giveaways, direct brand interaction.

Nighttime

Rock Bar · America’s Backyard · Revolution · Beach House

Club nights, concerts, and special brand takeovers across the evening program.

Pool parties

Poolside sampling

Club nights

Concert partnerships

Brand takeovers

Meet them poolside. Be part of their night.

DayRock Bar Day Club pool party

NightRock Bar · America’s Backyard · Revolution

06 · Panama City Beach

PCB · Florida · Day + night

18+

Panama City Beach

Beachfront by day. Club nights after dark.

Daytime

Harpoon Harry’s + Tootsie’s Orchid Lounge

Beachfront day-club activations: product sampling, giveaways, direct interaction with students.

Nighttime

Harpoon Harry’s

Club nights, concerts, and special brand takeovers inside the evening program.

Day-club activations

Product sampling

Giveaways

Concert partnerships

Brand takeovers

From the beach to the night’s main event.

DayHarpoon Harry’s

NightHarpoon Harry’s

07 · South Padre Island

SPI · Texas · Day + night

18+

South Padre Island

Beach club all day. Music after dark.

Daytime

Clayton’s Beach Club

Beach-club activations: product sampling, giveaways, direct interaction with students.

Nighttime

Clayton’s Beach Club

Club nights, concerts, and special brand takeovers within the agreed event program.

Beach-club activations

Product sampling

Giveaways

Concert partnerships

Brand takeovers

Clayton’s: the biggest beach bar in Texas. All day. All night.

DayClayton’s Beach Club

NightClayton’s Beach Club

08 · Daytime activations

On the beach. By the pool. In the mix.

Put your product in students’ hands at Maniac’s beach club and pool-party activations.

Beach-club presence

Daytime activations at participating beachfront clubs.

Pool parties

Poolside at Rock Bar Day Club, Fort Lauderdale.

Product sampling

Attendees try your product on site.

Giveaways

A reason to stop and participate.

Digital-card scanning

DayOf records participation in the program.

Product in hand. Brand in the moment.

09 · Nights & takeovers

Nights that move.

Build around a club night, concert, or special takeover, with brand placements and promotional creative tailored to your campaign.

Club nights

Your brand built around a selected Maniac club night.

Concert partnerships

Agreed event and promotional placements tied to a concert.

Brand takeovers

Branding, activities, and promo brought together in one night.

On-site branding

Agreed placements inside participating clubs and event spaces.

Part of the night. Not just a logo on the flyer.

10 · Tracking with DayOf

Real interactions. Tracked.

Brand teams scan attendees’ digital Maniac cards to record sampling and giveaway participation. Attendees choose whether to share their information with you.

Scan the card

Record an on-site interaction from the digital card.

Track participation

Sampling and giveaway activity through the configured workflow.

Attendees choose

Info sharing with your brand is opt-in.

Support it online

Featured creative on maniacvipcard.com.

Maniac VIP Card · PCB · 2027

Digital
Card

PhoneDigital Maniac card

DayOf scanning a digital Maniac card at an activation

On siteDayOf scanning at an activation

11 · StudentEscape · Student travel

Student travel · Launched 2018

The trip starts here.

Maniac’s student-travel company. We book the trips for Spring Break, Fall Break, and Greek formals, and we travel the students to the destination too.

Travelers · 2026*

9,800+

Booked and transported with us.

Destinations

Domestic and international.

We travel them

Booking to beach

Reach students before the week starts, on the way, and on arrival.

Travel extensions

Pre-trip · arrival · ambassadors

Pre-trip, arrival, and student-ambassador opportunities in a tailored program.

Reach them before they land. Ride with them.

StudentEscape groupApproved group-trip photo

12 · Start a proposal

Build your Spring Break ’27 program.

One event. One destination. Or all three. All partnerships are custom-quoted.

Fort Lauderdale · Panama City Beach · South Padre Island

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