.png)
Spring Break ’27
All day.
All night.
Brand partnerships
Fort Lauderdale · Panama City Beach · South Padre Island
Fort Lauderdale · Panama City Beach · South Padre Island
With student travel by StudentEscape
Scroll or press ↓
02 · The opportunity
A week built for big brands.
Maniac puts brands in the middle of spring break: at the beach, by the pool, and inside the clubs. Across three destinations, we build programs around daytime activations, club nights, concerts, and brand takeovers.
Student audience
College students ages 18–24, planning spring break with friends.
All day. All night.
Beach clubs and pool parties by day. Club nights, concerts, takeovers after dark.
Digital visibility
Featured brand creative on maniacvipcard.com.
Trackable participation
DayOf digital-card scanning records sampling and giveaways.
Plus StudentEscape: our student-travel brand, 8 destinations a year.
03 · Proven at scale
Proven at scale.
Thirty years of spring break cards, concerts, and events. The numbers a sponsor should know:
Key number
Cards sold · 2026*
100K+
Every card is a student in a partner club, every night, all week.
Key number
Years in spring break
30+
Same clubs, same beaches, since the early ’90s. Nobody else has the venues or the history.
Concert tickets · 2026*
70K
Headline shows inside the program.
Concerts & events a year
120+
Across three destinations.
StudentEscape · 2026*
9,800+
Travelers across 8 domestic and international destinations.
The beach. The clubs. The concerts.
*2026 draft placeholders based on 2024 reported quantities; not confirmed results. Sales measures may overlap and are not unique audience counts. StudentEscape figure covers its overall travel business.
04 · Three destinations
Three destinations. One partner.
Build a campaign in one market or across all three.
FTL · Florida · 21+
Fort Lauderdale
Day
Rock Bar Day ClubNight
Rock Bar · America’s Backyard · Revolution
PCB · Florida · 18+
Panama City Beach
Day
Harpoon Harry’s · Tootsie’s Orchid LoungeNight
Harpoon Harry’s
SPI · Texas · 18+
South Padre Island
Day
Clayton’s Beach ClubNight
Clayton’s Beach ClubOne event. One destination. Or all three.
Working 2027 program. Dates, programming, placements, and rights are confirmed in the custom proposal.
05 · Fort Lauderdale
FTL · Florida · Day + night
21+
Fort Lauderdale
Poolside by day. Out all night.
Daytime
Rock Bar Day Club
Pool parties and daytime activations: poolside sampling, giveaways, direct brand interaction.
Nighttime
Rock Bar · America’s Backyard · Revolution
Club nights, concerts, and special brand takeovers across the evening program.
Pool parties
Poolside sampling
Club nights
Concert partnerships
Brand takeovers
Meet them poolside. Be part of their night.
DayRock Bar Day Club pool party
NightRock Bar · America’s Backyard · Revolution
06 · Panama City Beach
PCB · Florida · Day + night
18+
Panama City Beach
Beachfront by day. Club nights after dark.
Daytime
Harpoon Harry’s + Tootsie’s Orchid Lounge
Beachfront day-club activations: product sampling, giveaways, direct interaction with students.
Nighttime
Harpoon Harry’s
Club nights, concerts, and special brand takeovers inside the evening program.
Day-club activations
Product sampling
Giveaways
Concert partnerships
Brand takeovers
From the beach to the night’s main event.
DayHarpoon Harry’s · Tootsie’s Orchid Lounge
NightHarpoon Harry’s
07 · South Padre Island
SPI · Texas · Day + night
18+
South Padre Island
Beach club all day. Music after dark.
Daytime
Clayton’s Beach Club
Beach-club activations: product sampling, giveaways, direct interaction with students.
Nighttime
Clayton’s Beach Club
Club nights, concerts, and special brand takeovers within the agreed event program.
Beach-club activations
Product sampling
Giveaways
Concert partnerships
Brand takeovers
Clayton’s: the biggest beach bar in Texas. All day. All night.
DayClayton’s Beach Club
NightClayton’s Beach Club
08 · Daytime activations
On the beach. By the pool. In the mix.
Put your product in students’ hands at Maniac’s beach-club and pool-party activations.
Beach-club presence
Daytime activations at participating beachfront clubs.
Pool parties
Poolside at Rock Bar Day Club, Fort Lauderdale.
Product sampling
Attendees try your product on site.
Giveaways
A reason to stop and participate.
Digital-card scanning
DayOf records participation in the program.
Product in hand. Brand in the moment.
Activation space, product requirements, staffing, and tracking are defined in the custom proposal. 18+ / event age policies apply.
09 · Nights & takeovers
Nights that move.
Build around a club night, concert, or special takeover, with brand placements and promotional creative tailored to your campaign.
Club nights
Your brand built around a selected Maniac club night.
Concert partnerships
Agreed event and promotional placements tied to a concert.
Brand takeovers
Branding, activities, and promo brought together in one night.
On-site branding
Agreed placements inside participating clubs and event spaces.
Part of the night. Not just a logo on the flyer.
FTL: Rock Bar, America’s Backyard, Revolution · PCB: Harpoon Harry’s · SPI: Clayton’s Beach Club. Dates, clubs, artist involvement, and rights are confirmed in the custom proposal. 18+ / event age policies apply.
10 · Tracking with DayOf
Real interactions. Tracked.
Powered by DayOf.
Brand teams scan attendees’ digital Maniac cards to record sampling and giveaway participation. Attendees choose whether to share their information with you.
Scan the card
Record an on-site interaction from the digital card.
Track participation
Sampling and giveaway activity through the configured workflow.
Attendees choose
Info sharing with your brand is opt-in.
Support it online
Featured creative on maniacvipcard.com.
Final reporting fields depend on the selected workflow. A scan is not necessarily a purchase or a completed redemption.
Maniac VIP Card · PCB · 2027
Digital
Card
Card
PhoneDigital Maniac card
WebsiteFeatured sponsor creative
DashboardActivation reporting placeholder
11 · StudentEscape · Student travel
Student travel · Launched 2018
The trip starts here.
Maniac’s student-travel company. We book the trips for Spring Break, Fall Break, and Greek formals, and we travel the students to the destination too.
Travelers · 2026*
9,800+
Booked and transported with us.
Destinations
8
Domestic and international.
We travel them
Booking to beach
Reach students before the week starts, on the way, and on arrival.
Travel extensions
Pre-trip · arrival · ambassadors
Pre-trip, arrival, and student-ambassador opportunities in a tailored program.
Reach them before they land. Ride with them.
*2026 traveler quantity is a draft placeholder using 2024 reporting. All-trip travelers, not spring-break-only or additional unique reach.
StudentEscape groupApproved group-trip photo
12 · Start a proposal
Build your Spring Break ’27 program.
One event. One destination. Or all three. All partnerships are custom-quoted.
Fort Lauderdale · Panama City Beach · South Padre Island
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.